Brand Strategy

To ultimately grow your business and reputation!

BRAND ACCELERATOR PROGRAM​

PHASE 1 - PHASE 5

Great brands create emotional connections with their customers – they inspire people to take action. Your customers want to know what your brand stands for. Consumers no longer believe advertisements and the communication landscape has changed drastically in the last few years with technology playing a major role in who people buy from.

Our Brand Accelerator Program will take you on a journey to build a BLUE OCEAN brand – one that attracts customers like a magnet by creating the right perception of your brand that aligns with the worldview of your customers.

Through 5 phases, we will take your business from scratch and create a strategy that will instantly set your brand apart from the competition and gain the mindshare of your ideal customers. The end result is a brand strategy playbook as well as a beautifully designed brand identity that would help guide your brand to success.

PHASE 1

YOUR BRAND CORE​

BC
We take a deep dive into the experience for your brand to deliver, revisit your positioning statement and then create your Brand Story.

Result:
Your brand story will stick to your target customer’s minds and create that special bond that turns your audience into paying and loyal customers.

PHASE 2

YOUR DIFFERENT BRAND​

DB

Next, we work with you to help differentiate your brand. Without differentiation, you’re selling a commodity and have to compete on price – or your brand will stagnate or die. We uncover the strengths of your brand as part of your brand strategy. After analyzing your strengths, We will figure out how to communicate them using specific criteria which can turn them into competitive advantages in the mind of your buyer.

Result:
Your brand will stand out from the competition and perhaps even make the competition obsolete. Your brand does not play at the bottom fighting price wars but rather operates in its own space.

PHASE 3

YOUR BRAND MINDSHARE​

MS

We help you figure out your positioning strategy – owning a space in the mind of your buyer. We uncover how the mind of your target audience deals with brands, along with different positioning approaches for specific stages of your market’s lifecycle.

Result:
You get to decide what you want your brand to be known for – the mindshare that will attract the right customers to your brand.

PHASE 4

YOUR BRAND ARCHITECTURE

BAA

We help you figure out your positioning strategy – owning a space in the mind of your buyer. We uncover how the mind of your target audience deals with brands, along with different positioning approaches for specific stages of your market’s lifecycle.

Result:
You get to decide what you want your brand to be known for – the mindshare that will attract the right customers to your brand.

PHASE 5

YOUR BRAND IDENTITY

BI

We then translate your brand strategy and message into your visual identity by creating a stunning logo mark, corporate color palette, and typography. We will also create supporting branding assets to enhance your brand look and feel.

Result:
Your brand will look like a Fortune 500 business with a brand new logo design, supporting secondary brand mark, official brand pattern and other identity elements.

Let's get growing!

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Experienced

We offer evey client something unique and excellent, combined with a wealth of experience and skills together with an abundance of passion.

Professional

Our creative process is easy, but it gets a hit. The point is to work together, to be creative and clear about what is being delivered and when. Our goal is simple – working with us from beginning to end is a joyful process.

Motivated

What's your brand and why it was special, we're going to get to the heart. Then we create a look and feel that are clearly 'you' for your global audience and that are right for every channel (digital-first, of course).